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  • Muzik First

ARTIST OF THE MONTH: IMAGINE DRAGONS

Even someone who doesn’t regularly follow the new music has heard most "Night Visions" songs. In fact, the album has been around the charts and marked Imagine Dragon’s debut, released on September 4, 2012, via Interscope Record. Produced by a Hip-Hop guru, Alex da Kid, and an Indie Rock mastermind, Brandon Darner, the album took about three years to complete. The fusion of styles and genres brings together a polymorphic musicality that leaves no one indifferent. The band successfully crosses borders between various styles like Alternative Rock and Indie but occasionally still wink at Dubstep, Folk, and Hip-Hop. This helps explain the album's success and the presence of earworms like “Radioactive” and “On Top Of The World” all-over mass media.

While listening to 'It's Time' -- and the album at large -- one can't help but think of, of all things, "Need You Now" by Lady Antebellum. The track was an enormous crossover country hit, winning Song, Record and Single of the Year at just about every awards ceremony worth its red carpet in 2010 -- including the Grammys and becoming the best-selling digital track in country music history. Engineered for the widest possible appeal, it's an incredible song that hits all the right joy buzzers at the right time. It's also reassuring proof that big music factories still have the tools to create something great. "Night Visions" is just that. It's not an album that's going to win you indie cred with your friends down at the proverbial record store, but, heck, it's not meant for that. It's the sound of what major label modern rock can and should be: grandiose, adrenaline-soaked, optimistic, well-bred and catchy.