NEW ALBUM: MARINA AND THE DIAMONDS | ELECTRA HEART (PLATNUM BLONDE EDITION)
Marina Diamandis' second studio album, "Electra Heart," was a breakout moment for the Welsh singer-songwriter. It was released ten years ago today; it was her first album to reach #1 in the U.K., Ireland, and Scotland. Warner Music Group celebrates the album's 10th anniversary with an updated version that includes all 12 songs from the original release. They're joined by four additional tracks that came out after the original album. Those bonus songs include the international hit "How To Be A Heartbreaker," "Lonely Hearts Club" from the Deluxe Edition of the album; "E.V.O.L," a free download released on Valentine’s Day 2013; and "Electra Heart," a collaboration with American DJ Betatraxx that was featured in a music video on Marina’s YouTube channel. Initially released by Atlantic Records, "Electra Heart" is a concept album about lost love and female identity. For the album, Marina created a fictitious character named Electra Heart to explore four female archetypes in American pop culture – housewife, beauty queen, homewrecker, and idle teen. Musically, the electronic dance-pop style of "Electra Heart" represented a departure from Marina’s debut album, the 2010s "The Family Jewels," which featured a new wave sound. The new direction resonated in Europe as well as the U.S., where the album produced two platinum-certified singles – "Primadonna" and "How To Be A Heartbreaker" – and two gold-certified singles – "Teen Idle" and "Bubblegum Bitch." The latter – which was never officially released as a single – became an unexpected hit in 2021 thanks to the song’s popularity on TikTok, with over 3M unique videos created.