NEW ARTIST: EM BEIHOLD | NUMB LITTLE BUG
LA-based singer-songwriter Em Beihold is one to watch as she breaks the Internet with her bright melodies and raw lyrics. Her latest single “Numb Little Bug” has taken over TikTok by storm, with over 60,000 videos using the audio in under a month. We discuss with Em blowing up on social media, mental health, and the genuine connection that she has developed with her fans. “Numb Little Bug” illuminates the idiosyncrasies of Beihold’s signature style. Piano glimmers before her buoyant verses bounce over a sparse, bassy beat. Perfecting her piano-driven approach with all of the musical quirks and nuances intact, Em’s spirited delivery glides over handclaps and heavenly harmonies as she asks, “Do you ever get a little bit tired of life, like you’re not really happy, but you don’t want to die, like a numb little bug that’s gotta survive?” However, the song's history goes a little further than that, as the writing for the song began in August 2021, when it also went viral online. In a TikTok, Beihold explained it took “5 months and 13 versions” to get it right.” The time seems to have been worth it, though it is now a big success! The success of the “Numb Little Bug” can be attributed to the reliability of the lyrics. The track has become the anthem of all those just exhausted but trudging through. Online, people are recording their daily routines, thoughts, and art to this snip of the chorus. While there are days where we indeed might feel like a “Numb Little Bug,” we should also be able to feel as snug as a bug on a rug in the meanwhile. Em Beihold’s music is here to help do just that!