Global pop star Ava Max dropped her highly anticipated debut album "Heaven & Hell" in 2020 after making a name for herself with a handful of empowering singles. Now following up on her success, Ava Max returns to make sense of her emotions with the electrifying new single “Every time I Cry.” The new track opens with resonating synths, building up momentum until a groovy beat drops. The song is about finding power in tears and realizing that being in touch with your emotions is healthy. While fans were hoping the new track marks the beginning of a new era, Max clarified that they’ll still have to wait a bit until her next full-length project. “This is not the next era quite yet…,” she wrote on Twitter. Her latest album, "Heaven & Hell," cemented her stardom, arriving after two of her songs had gone No. 1 in several countries. Her album’s track “Kings & Queens” impressively boasts over one billion streams.