NEW MUSIC: BTS | BUTTER + VIDEO PREMIERE
K-pop supergroup dropped a new tune titled "Butter" alongside a brand new music video to release. The new tune from the mega-popular boy band -- including members Jin, J-Hope, RM, Suga, V, Jimin, and Jungkook -- had over 3.89 million concurrent viewers when the tune debuted Thursday night. Within an hour, it had already amassed over 21 million views. It’s not difficult to see why the “Butter” premiere drew such a massive audience. In the lead-up to the premiere, BTS described the single as “a summer song that is somewhat soft and charismatic.” The video certainly lives up to that description.
The new video opens with striking black-and-white shots of the group in suits before cutting to several other dazzling locations with soft, full-colour lighting. The band members pow-wow in a gymnasium, show up to a mock press conference and bust out some nimble dance moves in an elevator that will probably be difficult to replicate in a TikTok challenge. "Butter," which is the band's second English-language track, will likely be among the songs the group performs when they take up touring again as part of GMA’s 2021 Summer Concert series.