NEW MUSIC: EXAMPLE | EVERY SINGLE TIME (FEAT. WHAT SO NOT & LUCY LUCY)
English musician, singer, songwriter Example has unleashed his brand new single called "Every Single Time" after signing a new record deal. The track, which features vocals from Lucy Lucy and production from What So Not, heads up his forthcoming eighth studio album. Example - real name Elliot Gleave - had previously been releasing music independently following a run of success at Ministry Of Sound/Sony. In 2018 he stepped away from the mainstream to experiment with his sound and relocate to Brisbane with his family. "I never thought I’d sign another record deal," he said in a statement. "I’d had so many experiences over the years - many good but also many negative - that I was looking forward to being independent for the foreseeable." After meeting Heath Johns, BMG managing director Australia & New Zealand, Example said he was "blown away with their ethos and ambition. Example scored his first commercial hit with 2009's "Watch The Sun Come Up." To date, he's landed 15 Top 40 hits on the UK's Official Singles Chart, including eight Top 10s. In 2011, he scored two back-to-back Number 1s, with "Changed The Way You Kiss Me" and "Stay Awake." Both features on the chart-topping album "Playing In The Shadows" certified platinum in the UK with 384,000 chart sales.