NEW MUSIC: FLORENCE + THE MACHINE | MY LOVE (EDIT)
Earlier this week, Florence + The Machine released “Heaven Is Here,” a wonky, unobvious dance tune built on claps and stomps. Now, they’re back with another new song entitled “My Love,” and it’s a proper four-on-the-floor groover that fits perfectly with the just-announced title of their fifth album, "Dance Fever," due out May 13. "Dance Fever" brings back the more “anthemic” side of Welch, containing shades of “dance, folk, ‘70s Iggy Pop, longing-for-the-road folk tracks a la Lucinda Williams or Emmylou Harris and more.” The singer had become fascinated by choreomania, a Renaissance phenomenon in which groups of people – sometimes thousands – danced wildly to the point of exhaustion, collapse and death. Lead singer and mastermind Florence Welch originally wrote “My Love” as a “sad little poem.” Like the rest of the songs on "Dance Fever," it came together early in the COVID-19 lockdown when Florence struggled to adjust to the new world. With the help of producer Dave Bayley, who earns a co-writing credit, Florence ultimately transformed “My Love” into something she describes as “Nick Cave at the club.” “Sometimes the biggest dance songs, I think, have a really sad core to them,” Florence told BBC Radio 1. “My Love” landed alongside a music video directed by Autumn de Wilde, who also helmed the clips for “Heaven Is Here” and the LP’s debut single, “King.” Florence + The Machine will perform at a host of European festivals this summer, including Flow Festival, Øya Festival and Mad Cool Festival.