NEW MUSIC: JAMES BAY | GIVE ME THE REASON

Multi-platinum selling singer-songwriter James Bay makes his long-awaited return by unveiling his new single "Give Me The Reason," a haunting yet beautifully melodic pop/rock anthem that sees the BRIT Award winner contemplate the potential end of a once loving and meaningful relationship. With its heartfelt lyric, emotive sing-along choruses and soaring musical production, "Give Me The Reason" sees James produce yet another stellar power ballad that looks set to go down a storm with old fans new. Co-written by James and Irish recording artist Foy Vance and produced by Gabe Simon (Lana Del Rey, Dua Lipa), the track serves as the first single to be lifted off of Bay’s upcoming third studio album scheduled for release later this year. Announcing that "Give Me The Reason" was “finally here,” Bay explained: “It’s been a long and winding adventure making all this new music, but every moment was worth it. I love this song, hope you all love it too. Of the message and inspiration behind the new song, the three-time Grammy Award nominee says in a press release: “I wanted this song to feel huge and emotional. It’s about that moment when you feel like the sun is beginning to set on a relationship; it’s about the fight to stay together. I want it to explode with energy when I play it live. It’s about feeling your heartbeat fast and love racing through your veins.”