NEW MUSIC: JULIA MICHAELS | JUST ONE LOOK
Singer-songwriter Julia Michaels has released a cover of Doris Troy's 1963 song “Just One Look” as a campaign's first song, with Campbell's Tomato Soup and Grilled Cheese. Campbell Soup Company partnered with Universal Music Group to release a specially marked label on its iconic red and white cans that unlock reimagined classic songs performed by recording artists, each paired with their favourite brand recipe. Campbell’s red and white cans will feature a specially marked QR code branded “M’m! M’m! Records” label, leading shoppers to Campbell’s recipes. This specially curated cooking playlist includes newly recorded music from the UMG artists and exclusive behind-the-scenes content from artists’ recording sessions. A UMG artist will drop their new version of a remade song paired with their personal favourite Campbell’s recipe each week. “I’m thrilled to drop my new song and partner with Campbell’s,” said Julia Michaels. “As someone who is newer to cooking, Campbell’s has become the starting point for me to create simple and delicious recipes that fit my hectic schedule and build my confidence in the kitchen. I can’t wait to see how fans find inspiration from this playlist and the meals they’ll cook up as a result.” Campbell’s will also launch the Sounds Good Tonight SoundCloud contest on November 15th. Consumers and aspiring musicians will be encouraged to submit their own cooking-inspired anthem for an opportunity to partner with Campbell’s and win $20,000.