NEW MUSIC: LAUV | ALL 4 NOTHING (I'M SO IN LOVE)
Multi-Platinum and chart-topping singer, and songwriter, Lauv has returned with a brand-new single entitled "All 4 Nothing (I'm So In Love)" via Virgin Music Label and Artist Services/Universal Music Canada, the country's leading music company. The new song is also the title track of their second full-length album, “Lauv.” With “All 4 Nothing” due for release in August, “Lauv” talks about the inspiration behind “All 4 Nothing (I'm So In Love)” and talks about This love-crazy single, saying, “It's about falling deeply in love with someone when you yourself are learning to love yourself. And there is the fear that one's own unstable mind might shatter true love that will change lives for the better. It is a song that surrenders to love and life.” Directed by “Hannah Lux Davis,” who previously directed the music video for “Ariana Grande, Doja Cat,” the Music Video takes a beautiful moody MV that conveys the light, weightless feeling of someone who is falling in love with. For the first time, “Lauv” also described working with “Hannah Lux Davis,” saying, “Taking a video with “Hannah Lux Davis was an incredible and eye-opening experience. It got me out of the box, and I saw myself as an artist. But she gave me an example of being a true artist. with Hannah's ability to bring those things out to the artists she works with. And this is beyond my wildest dreams of filming the music video for this song.” On his upcoming album “All 4 Nothing,” “Lauv” opened up like never before to showcase his signature sound. He focused on storytelling and creating irresistible immersive works, including nostalgia, conflict, and ultimately building self-confidence.