NEW MUSIC: NOA KIREL | BAD LITTLE THING
Noa Kirel’s unapologetic confidence shows on her new single, "Bad Little Thing," which touches on her beauty, wealth, and success; the lyrics let her boast about everything she’s proud of over a fun sax-tinged instrumental. Noa worked with hitmakers Casey Smith, DJ Swish, JHart, Nate Merchant, and Sam Martin on the track, so it’s no surprise the song is ridiculously catchy. Their credits include Jason Derulo’s "Want to Want Me," Little Mix’s ‘Power,’ Olivia Rodrigo’s "jealousy, jealousy," and YG’s "FDT." Along with the track comes a music video that has a little bit of everything: euphoria-inducing chemicals; a giant crane game, where she’s the most sought-after prize; synchronize aqua-choreography; an unintentional visual pun of the term “designer drugs”; and more eye-catching colours than an electric rainbow. Paired with the undeniable groove and Noa’s intoxicating vocals, and “Bad Little Thing” is a very, very good thing. It’s also a great introduction to those unaware of this global pop phenomenon. “Bad Little Thing” comes after Noa’s breakthrough English-language debut, “Please Don’t Suck," released over the summer. The track has the Israeli pop superstar team with production duo The Monarch, flipping the melody of The Chordettes‘ “Mr. Sandman” into a modern dance banger. It has amassed over 24.5 million views on YouTube in a few short months, proving that the English-speaking world is ready for Noa’s exciting take on pop music.