NEW MUSIC: ROZY | WHO AM I

ROZY, the ‘virtual influencer’ who swept the advertising world, released the teaser image and video through her official social media channel at midnight on February 15. She debuted in the music industry with her first single, "Who Am I." The song, a medium-tempo ballad, talks about the troubles of being a virtual human. Its warm melody and Rozy’s captivating and refreshing voice adds emotional depth to the song. The lyrics speak of the worries about the 22-year-old’s identity, repeatedly asking herself who she is. The three-minute song also asks listeners to find their “true self-identity,” encouraging them to move forward by becoming who a listener is. The song may lend support to those who feel lost and confused about one’s self. Rozy’s debut song is the first project by the local music intellectual property company Music Vine. Vanilla Acoustic’s Jung Jae-won, who has worked with artists such as Bolbbalgan4, participated in the recording as the producer. The debut project was planned and produced by MUSIC VINE, who was also in charge of creating the album for Bolbal4. Rozy is a virtual human created by Sidus Studio X using 3D synthesis technology by collecting the face shapes preferred by the MZ generation. Rozy, who made her face known to the public through Shinhan Life’s advertisement as Korea’s first virtual human TV model, recorded more than 11 million views on YouTube and drew a lot of attention.