NEW MUSIC: TOVE LO | NO ONE DIES FROM LOVE + VIDEO PREMIERE
Swedish singer-songwriter Tove Lo gave fans a taste of her forthcoming album with her new single “No One Dies From Love,” along with a music video. The Alaska-directed visual follows Tove Lo — a famous movie star in the video — as she navigates a dystopian, retrofuturistic world after she orders a robot named Annie 3000. The video is spliced with Tove dancing to the Eighties-influenced track before the robot joins the choreography. Tove and the new robot seem to do everything together: play tennis, watch movies (projected by the robot’s hand), and slowly hold hands before falling for each other. (There’s a ton of robot-human makeout seshs involved.) “All the songs on the album are very cinematic, dramatic, and grand, so for the visual story, I want to attach a character to each song,” the Swedish star said in a release. “For ‘No One Dies From Love,’ it’s the classic vulnerable, lonely starlet looking for connection. This mini-movie is a different kind of love story.” By the end of the video, Tove has a new toy to play with as she orders a more realistic robot who speaks named Eva. The old robot, seen bringing Tove a cake, witnesses the interaction and pulls out its heart (?) before bursting into flames. The song follows Lo’s recent guest appearance with Flume at the Coachella festival. It arrives ahead of a string of North American headlining tour dates, including festival appearances at Governors Ball Festival in New York and Bonnaroo in Tennessee, Lollapalooza in Chicago, Float Fest in Texas and Osheaga Music and Arts Festival in Montreal.
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