NEW MUSIC: TWICE | THE FEELS

Over the last few years, South Korean girl group TWICE has gone through refining their sound, smoothing out the cute cheer of their early releases in favour of cooler and slicker songs. It's a move that's worked out well for them, bringing them the irresistible likes of "Fancy" and "Feel Special." They have now released their first official English single, "The Feels," they meld the two sides of their character together to leave something bright and bubbly, but with that more mature that's coloured their recent work. “Boy I, boy I, boy I know / I know I got the feels,” the girl group sing on one of the most instantly infectious refrains of the year. It’s fun and a little silly – no time for pining in the nine-member group’s world – turning the swooning feeling of having a crush into a bolt of brilliant boldness. “Catching feels like butterflies / If I say what’s on my mind / Would I hit the bullseye?” Sana asks. With the continued rise of K-pop in the West, putting out English-language songs has become almost as common as Japanese releases in the industry. Just take a look at boybands like BTS and MONSTA X, who have scored their most significant successes abroad with those records. "The Feels" It’s an undeniable bop that feels primed to serve as a gateway to lure more pop fans down the TWICE rabbit hole.